Bitly is one of the most popular link shorteners available today and has been reigning the market since 2008. When marketers think of a URL shortener, Bitly is likely the first tool to come to mind. How much does the platform cost? What is the overall cost versus value?Īt the end of this article, we will provide an overall grade and declare the best link shortener tool. What features are available? Are the features helpful? Do the features provide value for the cost? How is the user interface designed? How easy is it to use overall? How easy is it to set up and use this tool? To ensure we conduct fair reviews of each tool, we use the following criteria: Track performance metrics of each short link.The best link shortener tools allow users to: Therefore, over time, link shorteners have become a necessary tool for content creators and marketers to add to their martech stacks. This is where a link shortener tool comes in handy… Link shorteners allow users to shorten and “clean up” lengthy URLs. Additionally, short links are also seen as more trustworthy and appear less “spammy” and suspicious to readers and prospects. Links help describe the content, but are lengthy and aren’t exactly the easiest to share in emails, on web pages, or on social media. However, many URLs to those high-quality blog posts and articles are long, wordy, and just look messy-but are still necessary for SEO purposes. Quality content is well-thought-out and well-written content that solves a reader’s or a prospect’s problem, answers their questions and looks clean and organized. Let’s go back to the subject of quality content for a moment. In this article, we are going to take a deeper look into three of the most popular link shorteners Bitly, TinyURL, and BL.INK - and weigh the advantages and disadvantages of each to help marketers and content creators determine which tool is the best for them. Whether it’s a blog post, marketing email, or even a YouTube video description, using link shorteners is incredibly useful.
#Bitly vs owly trial#
To access it, sign up for your free Hootsuite trial here.There are many tools and applications available to help marketers and content creators produce more quality content, and that includes link shorteners.
However, to increase security for our users, we’ve moved the Ow.ly link shortener into the Hootsuite dashboard. Previously, Ow.ly was available to everyone.
Why do I need a Hootsuite account to use Ow.ly? Create a vanity URL in Hootsuite by navigating to Account & Settings and then selecting Vanity URLs. Yes, you can create custom links with Ow.ly as long as you have a Team plan or above. Plus, vanity URLs can help boost brand awareness and keep your business top-of-mind. Long links look spammy and untrustworthy, so people are less likely to click on them. For example, Ow.ly is the perfect Twitter URL shortener because it leaves more of those 280 characters for your actual message. Short links are useful if you’re working with a limited character count and don’t want to waste precious caption space on a never-ending URL. Shortening lengthy URLs with a tool like the Ow.ly link shortener can help you create neater links and measure how many clicks they get. Lots! Hootsuite is the most popular social media management platform on earth and lets you manage all your social accounts in one place, schedule messages in advance, track important conversations, and, of course, use the Ow.ly link shortener. Are there any other benefits to using Hootsuite?
The Hootsuite dashboard is designed to be user-friendly, so shortening links and tracking clicks is a cinch. When you add a link into the content box of Composer, Hootsuite will automatically give you the option to shorten with Ow.ly and add tracking parameters. Ow.ly is found in the Hootsuite Composer. We’ve put together a guide to all the best URL shorteners to help you decide which one is best for you. We’re partial to Ow.ly, of course, but there are plenty of top-notch link shorteners out there. Each link can be customized with tracking parameters to monitor success using analytics tools.
#Bitly vs owly for free#
It allows you to shorten links for free as you compose and plan posts in the dashboard. Ow.ly is Hootsuite’s very own URL shortener.
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